"Girl Dies" scary video

A very famous viral video from October of 2009, titled "Girl Dies" has again surfaced and is again going viral.

The video is of a prank that went horribly wrong.

After a year of drifting around on Youtube, the video made a major resurgence around September 0f 2010. Here we are; in the third week of August, 2011 and "Girl Dies" is back.

The morbid fascination surrounding this video: Is it real or is it fake?