As legends of Harry Potter fans around the world hovered, J.K. Rowling calmly introduced herself and launched Pottermore on Thursday in England. The buzz surrounding the mystery last week quickly compromised then crashed the site's email sign-up campaign.
"I'm thrilled to say I am now in a position to give you something unique, an online reading experience unlike any other," J.K. Rowling says to her readers in the video announcing Pottermore. "It's the same story, with a few crucial additions. The most important one is you."
According to what Rowling disclosed, the site, will be open to all in October. For free, fans will be able to read online and help expand and build the Harry Potter world.
"Just as the experience of reading requires that the imaginations of the author and reader work together to create the story, so Pottermore will be built, in part, by you, the reader," Rowling said.
Beside the interactive experience, the Pottermore site will also be the first -- and, for now, only -- place to buy Harry Potter ebooks.
Select readers will be able to enter the site early to get Pottermore up and going. Interested readers are encouraged to return on July 3 to learn more and to leave their email address to be notified when registration opens. (As of 4:30 a.m. Pacific time, the email option was still not functioning.)
Rowling says in the video that she'll be sharing information she's "been hoarding for years" about the world of Harry Potter.
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